NICHE: A PERMANENT MAKEUP ARTIST IN CHICAGO

OBJECTIVE: INCREASE BOOKINGS FOR THE CLIENT'S PERMANENT MAKEUP SERVICES.

ACTIONS TAKEN:

  • CONDUCTED SOCIAL MEDIA AUDIT

  • REVIEWED PREVIOUS AD CAMPAIGNS: IDENTIFIED INEFFICIENCIES IN HER EXISTING AD STRATEGY, WHICH HAD BEEN UNDERPERFORMING WITH A COST PER LEAD AROUND $9.

  • DEVELOPED A NEW PROMOTIONAL STRATEGY

  • FOCUSED ON INSTAGRAM "MESSAGES" AS THE GOAL

  • ADJUSTED OFFERS TO INCREASE CONVERSIONS

RESULTS WE ACHIEVED IN 1 MONTH:

  • TOTAL SPENT: $1,140.74

  • COST PER DIRECT MESSAGE: $2.91

  • TOTAL MESSAGES: 392

  • EARNED: $30,000

  • BOOKED: 133

SCREENSHOT OF THE ADS MANAGER

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